Access Communications is about public relations that makes a difference. It is not about us or our need to meet revenue goals for a multinational holding company. It is always about our clients and our responsibility is to present them in the best possible light to their stakeholders. This process can take many forms, from identifying the key issues that need to be addressed to formulating messages in compelling ways that differentiate the company and clearly communicate its sustainable value proposition. While we work in partnership with our clients, our value extends beyond our communications expertise. Bringing a fresh perspective to a client’s overall communications needs, we can challenge the status quo objectively and constructively. However, communications is more than formulating key messages. The client’s story must be told in a voice that will be credible and relevant to key stakeholders, whether they are customers, partners, investors, regulators or employees. We build our strategies and stories on words and concepts, some of which may be intangible. But the metrics for our mutual success are fully tangible. We deliver quantifiable results that demonstrate how our communications efforts have helped the client conduct its business more successfully. This takes different forms for different clients. It might mean increasing in-store sales by 40 percent in target markets, generating key trade coverage that secures the next round of financing or seals a strategic partnership, or handling a downsizing in a manner that preserves a company’s good reputation with its employees, investors and customers. No one in this business works harder or smarter than we do to generate the big ideas and then execute them in fine detail. In 2004, the San Francisco Business Times and Silicon Valley/San Jose Business Journal named us the “Best Place to Work in the Bay Area.” That honor belongs to our clients, forward-thinking companies who challenge us daily to be our best. We answer that challenge with passion, discipline and focus that provides them the competitive advantage they need to excel in today’s complex, fast-changing marketplace.