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Senior Director Communications & Marketing
Philadelphia, PA
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Job Description
Job Title: Senior Director Communications & Marketing, Philadelphia
Category: Advertising/Marketing/Communications
Location: Pennsylvania
Job Description:
What's your motivation? Opportunity. Creativity. Contribution. It's all part of working for the American Heart Association...where you can contribute professional growth with personal fulfillment. So if you're considering a rewarding career, consider the American Heart Association.
We have an excellent opportunity for a Senior Director of Communications and Marketing in our Philadelphia office. The successful candidate will have established relationships with prominent media outlets and contacts in the Philadelphia market.
Responsible for the overall communications and marketing programs for the American Heart Association's Great Rivers Affiliate Philadelphia/DE market Supervises designated affiliate communications and marketing staff and oversees the development and implementation of affiliate communications programs supporting strategic priorities. Manages AHA response to internal and external crises and sensitive issues. Works collaboratively with staff across the affiliate to determine how communications can support and impact the strategic goals of the AHA. Oversees the AHA's advertising and public service campaigns. Works with affiliate AHA volunteers and staff leadership, affiliate staff, the news media, outside organizations and the public to enhance the AHA's image and disseminate the association's key messages.
Experience:
* Bachelor's degree in communications, public relations, marketing, journalism or a related field or equivalent experience as defined below
* 10+ years progressive experience in communications with a minimum of five years at a managerial level, or 8 years communications and management experience and specialized college-level education
* Experience applying the principles and practices of communications planning and consulting
* Knowledge of news media operations, journalism and news-gathering
* Exceptional oral and written communications skills, to include specialized experience in speech writing, general business writing, writing and editing for both print and broadcast media
* Experience in crisis and issues management
* Expertise in advertising, branding and marketing concepts
* Experience working as both a team leader and a team member with multiple internal and external constituencies: staff, the media, external corporations and volunteers
* Demonstrated strategic planning and budgeting experience
* Ability to travel up to 30 % of time (Vast majority within market)
* Thorough understanding of mass communications principles and an ability to develop and execute complex communications strategies.
* Understanding the role of communications in the federal, state and local legislative process
* Knowledge of voluntary health organizations or nonprofit organizations
* Ability to conceptualize and reason through complex problems and provide workable solutions
* Ability to lead successfully in a team environment
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, in a diverse and inclusive environment in which to learn and grow.
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Experience Required
8 plus years exp.
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Last Update
June 23, 2008
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