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Marketing Director - Media Intelligence
NYC, NY
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Job Description
Marketing Director - Media Intelligence
The Marketing Director is responsible for managing the TNS Media Intelligence marketing function in the U.S.
Position Overview:
This position supports the US and internationally-based marketing needs of TNS Media Intelligence and implementing various projects that help promote the TNS MI brand to clients and the industry at large. The Marketing Director will be a business leading member for TNS Media Intelligence and part of the TNS Group, a $1.8 billion dollar company ranked #2 worldwide in marketing information. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, the Internet, cinema and outdoor. This enterprising career opportunity will include but not limited to:
Responsibilities:
* Strategic planning, creation and project management of all marketing initiatives for sales and service groups
* High-level coordination with Public Relations agencies on projects related to press release, speaking engagements and participation in global PR account
* Creation and management of select communications from executive to staff and clients
* Creation and maintenance of advertising materials, media schedule and barter agreements with key press
* Event planning for a variety of client and industry-focused programs
* Manage and coordinate corporate marketing related activities (website, branding, etc)
* Manage a team comprised of a Marketing Manager and a Marketing Associate
* Other special projects, as required
Competencies:
* Being Committed to Service Excellence and Added Value
* Working together across the business domestically and with our international marketing partners
* Effective Management and Motivation Leadership
* Sense of Urgency
* Creative problem-solver and out-of-the-box thinker; strategic vision and Implementation
Required Skills
* Bachelor¡'s degree with 7+ years of marketing experience in the media and/ or advertising industries.
* Excellent computer skills including Microsoft Word, Excel, PowerPoint a must. Knowledge of HTML and Salesforece database software preferred.
* Overall knowledge of the advertising, marketing, and media research industries is essential.
* Must be extremely detail oriented, creative, able to work independently, be a strong leader
* Must have exceptional communication skills ¡V written and verbal. Strong writing skills are required for press releases, presentations, direct mail (both electronic and hard copy).
* Must be able to multi-task across corporate and sales/marketing needs and work in a fast-paced environment.
Job Location
New York, NY, US.
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Experience Required
7 plus years exp.
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Last Update
April 13, 2008
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